The company started to expand in to new frontiers of the plaything industry. In 1971 LEGO began to target females with the benefits of furniture pieces and dollhouses; in 1974 that introduced the first individuals figures, referred to as Minifigures; and in 1979 this expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements aimed toward young girls. This period also found the creation of a control structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen getting started the managerial staff and working to modernize the company’s manufacturing strategies.

The 1971s also observed the introduction of something that allowed customers to select certain bricks they needed to purchase and build their own types, rather than get pre-made guides; this is popular with adults, as well as kids. In the same decade, Seglar branched out into old territory considering the Castle look, and in 80 the company added their first train sets to its lineup.

In 1989 Lego announced the here are the findings Pirate look, and with it numerous types of pirate delivers, wilderness islands and treasure. The corporation also extended its array of facial expressions, adding beards, eye downtimes and lip stick in addition to the regular two sight and smile. Some elderly Lego enthusiasts resented these kinds of changes, selecting the more simple faces of earlier types.

As Profano expanded right into a huge international corporation, completely to find ways to meet the needs of it is big name potential buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which will demanded bigger selections and faster delivery times. To maintain with these demands, the company begun to reduce total production time for new products by making more by using computerized assemblage systems.