Matt Damon, for instance, has struck a partnership with the famous Crypto.com. He is helping to formally introduce the platform to consumers all over the world. Damon was also the global brand and advertisement campaign hero for “Fortune Favours the Brave,” which was running in over 20 countries. That deal with Socios is worth US$20 million spread over three years, as per reports.
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The exchange is committed to reassuring investors and benefiting Bitget users through various initiatives, as excitement for the World Cup facilitates the connection between the crypto universe and the sports world, with creditable partner legendary footballer Lionel Messi. Last September, a month after Messi’s signing, the club signed a major sponsorship deal with crypto.com, a cryptocurrency exchange platform that already operates with Serie A and Formula 1 clubs. The three-year deal is estimated to bring the French club around 30m euros and will also be paid in its virtual currency. As the World Cup 2022 draws near, Poloniex also launched a virtual carnival, dubbed “Poloniex World Cup Carnival”, to allow users to trade fan tokens to split a prize pool of $100,000 between October 24 and December 19. Back in August, when Messi joined the French football club Paris Saint-Germain , the professional player received a payout in the club’s fan token. Cryptocurrency exchange, Bitget, has announced a series of marketing campaigns involving Lionel Messi.
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The group was therefore the third with blockchain technology to join PSG, which is mainly used for cryptocurrencies and NFTs. PSG has also entered the world of NFTs or unique non-fungible tokens, digital assets certified through blockchain technology, by launching a thematic collection of these images by Parisian artist Ludo. While fan tokens weren’t mainly made for investment, their performances are subject to the clubs’ popularity and achievements. According to Analytics Insight, the top 10 fan tokens to invest in 2022 are $PSG, $CITY, $SANTOS, $BAR, $ACM, $PORTO, $LAZIO, $INTER, $IBAT, and $ALPINE. The surge of fan tokens was seen during the pandemic when major sporting events and matches at the national, regional, or international level have been postponed or canceled, so issuing fan tokens is an alternative for sports clubs to generate revenues and interact with fans. The crypto trading market – including sports team tokens – is not regulated, as it is a new WAVES industry.
Start Messi, Bench Ronaldo, sell neymar
— P_crypto$ (@Patri902Crypto) March 2, 2023
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crypto messi announced its partnership with Lionel Messi with the first announcement campaign “A Perfect 10” in late October, receiving an overwhelming response from the general public, Bitget community and partners. The exchange will launch the next marketing campaign titled, “Make it Count” during the 2022 World Cup period, with a new brand video and a series of exciting marketing plans. The PSG star has signed a three-year agreement worth more than $20 million, per @Reuters, to promote the digital fan token. TheFootball Supporters Europe organization has been one of the most vocal fan groups against Socios.
TokenInsight takes its due diligence to ensure news/articles/reports or other information we provide a true and fair view without potential influences of any third party. There is no association between TokenInsight and the subject referred in the contents which would harm the objectivity, independence, and impartiality of the reporting. One of the most important pieces of news to come from this is that the agreement with Messi includes payments to the player in Fan Tokens, PSG’s official currency, as Marc Armstrong recalled in an interview with MARCA. Paris Saint-Germain signed an agreement in 2018 with Socios.com to create its first digital currency, becoming the first sports club to enter the world of cryptocurrencies.
Renuka Tahelyani is a CA student, enthusiastic about everything Finance. When she is not reading a business journal she is either engrossed in a novel or planning an imaginary trip with imaginary cool people. According to Alexandre Dreyfus, CEO of Socios.com, the cryptocurrency could reach a market value of around 10,000 dollars in a few years’ time. One year after joining Barça, he made his senior debut for the Argentina national football team in 2005, and he is now Argentina’s captain, most capped player and top goalscorer with 81 goals. Although PSG didn’t reveal the sign-on fee with Messi, Forbes estimated that the Argentine makes $75 million annually and the earnings consist of bonuses, royalty fees, a cut of player rights, including jersey sales, and beyond. The exchange collaborated with Italian soccer giant Juventus and esports’ Team Spirit.
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The company now has multiple on-camera talents and a team of producers, editors, and social media executives. Seven-time Ballon d’Or winner Lionel Messi has joined Socios.com, one of the largest crypto platforms in the world, in a massive US$20-million, three-year deal. With the first announcement campaign “A Perfect 10” in late October, receiving an overwhelming response from the general public, Bitget community and partners. The exchange will launch the next marketing campaign titled, “Make it Count” during the 2022 World Cup period, with a new brand video and a series of exciting marketing plans.
No part of this site or its content may be reproduced without the permission of the copyright holder. Interestingly, unlike the deal struck as part of his move to PSG, the forward will not receive any payment in crypto. “Celebs selling their status in areas they have no expertise or experience to make millions? Color me surprised!” one Reddit user commented.
For the first article of the “Crypto in Sports” series, we will first introduce these three fan tokens: CITY, AFC and…
The third part to this https://www.beaxy.com/ NFT collection sees him placed onto a chess board design, surrounded by chess pieces prominent within the game. Here Messi is seen to be the King piece, the one that decides who wins or loses the game. He is depicted to be a strong leader who carries the weight of the world on his shoulders. A similar notion to how Messi can be considered to lead both club and country to victory against their opponents. The collection has been designed by Australian designer Bosslogic, who has previously worked with the world renowned Avengers franchise.
Superstar winger Neymar is one of the foremost Bored Ape Yacht Club NFT owners, and the club is among the foremost adopters of crypto fan tokens on the Socios platform meant to bring supporters closer to their favorite teams. A landmark deal with Socios — reportedly worth more than $20 million — makes Lionel Messi crypto fan tokens’ foremost global ambassador. Lionel Messi, one of the biggest Argentine soccer superstars, has announced his participation as an investor and brand ambassador in Sorare, an NFT (non-fungible token) game.
To Sorare, Messi’s partnership is a milestone for the company, which had previously seen interest from another Spanish soccer player, Gerard Pique. Earlier this month, Bitget implemented a few initiatives to strengthen trust and show credibility to consumers, including launching the 5 million Builders’ Fund and raising the Protection Fund size to USD 300 million. The exchange has also announced expanding its global strategy with a registered entity in Seychelles, as well as adjusting its hiring plan to a team of 1200 by Q this week. Despite the controversy, Lionel Messi recently signed a massive deal with the cryptocurrency company Socios. As they are on an open market, their values can rise and fall – therefore, investors can potentially lose out.
The arrival of Messi has boosted the value of the cryptocurrency at PSG. Furthermore, fan tokens also offer holders “learn-to-earn” opportunities so that they will be rewarded after participating in quizzes. If they accumulate a certain amount of rewards/ tokens, they will be given a once-in-a-lifetime experience to watch any upcoming matches at the best seats. Exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world. The French team, which is facing Argentina in the final, also has a fan token.
The news, articles, reports or other information we provide are based on public sources considered to be reliable, but TokenInsight does not guarantee the accuracy or completeness of any information contained herein. The news/articles/reports or other information had been prepared for informative purposes only and does not constitute an offer or a recommendation to purchase, hold, or sell any digital assets or to engage in any investment activities. Any opinions or expressions herein reflect a judgment made as of the date of publication, and TokenInsight reserves the right to withdraw or amend its acknowledgment at any time in its sole discretion. TokenInsight will periodically or irregularly track the subjects of news/articles/reports or other information we provide to determine whether to adjust the acknowledgement and will publish them in a timely manner. Crypto exchange Bitget announced that it has entered an exclusive partnership with Argentine football legend Lionel Messi. Bitget said that it will team up with Messi to explore the areas of Web3, cryptocurrency and football.
- He is helping to formally introduce the platform to consumers all over the world.
- Insidersport.com needs to review the security of your connection before proceeding.
- The news follows pushback from fan groups over the platform’s deal with UEFA.
- TokenInsight will periodically or irregularly track the subjects of news/articles/reports or other information we provide to determine whether to adjust the acknowledgement and will publish them in a timely manner.
- Exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world.
It is made up of 3 different NFTs, each having a unique name assigned to them. The NFTs are CGI rendered statues of the man himself, depicting some of his top moments from his professional career thus far! Own a piece of footballing history through obtaining an exclusive CR7 NFT.
- Fans buy the tokens using real money; they can then trade the tokens as a cryptocurrency on the blockchain.
- We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough,” Gracy adds.
- He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves.
- Giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.”
- Aside from its potential investment value, ownership of a token allows fans to access decision making within a club, like voting for the team’s slogan.
- He is depicted to be a strong leader who carries the weight of the world on his shoulders.
As a prolific goalscorer, Messi is one of the most bankable stars in the sports industry. The blockchain-powered token is available through Socios.com, a Spanish website that offers official fan tokens by other football squads including Manchester City, FC Barcelona, and Paris Saint-Germain. The $ARG was the first crypto coin created for a national team after a commercial agreement was signed between Socios.com and AFA last year. Aside from its potential investment value, ownership of a token allows fans to access decision making within a club, like voting for the team’s slogan. Those with at least 75 $ARG tokens (roughly $500 at the time of writing) are entered into a competition to win Messi’s jersey. To further engage our users with the football craze, Bitget has arranged multiple giveaways and exclusive rewards with social contests and World Cup-themed activities, including up to 1 Million BGB and a jersey signed by Lionel Messi himself.
Alessandro penned the first-ever post on the Supercar Blondie website and covers GAL cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason. Therefore, there is a growing tie-up between crypto-related firms and athletes. Apart from Messi, NFL quarterback Tom Brady and NBA star LeBron James also join the crypto cohort to promote the nascent markets after the COVID-19 pandemic.
As crypto messi tore through opposition defenses during the World Cup in Qatar, Argentine heart rates weren’t the only thing fluctuating. Every goal, yellow card, and penalty also led to spikes and dips in the price of the $ARG, the Argentine Football Association’s fan crypto token. Contact the Media team on to talk about press releases, sponsored posts, podcasts and other options. “Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine.